Let’s Elevate Your Headshot.

From initial concept to final image delivery, I’m here to help guide you in every step to create the best possible headshot. My goal is to make the process seamless and enjoyable

  • Clean, modern, and relaxed approach
  • Service Rated 5-Star on Google 100+ Times
  • Trusted by brands such as Salesforce, Business Insider, OneMedical to name a few..

An Enjoyable Experience


I want our time spent working together to be a positive experience for you. If you feel great, we make great work. Everything from my visual ques, corny jokes, terrible dance moves, to my curated playlists are utilized to get your mind in the right place. So let’s get you an amazing headshot and enjoy every moment creating it.

Custom Tailored


Each and every person I have the pleasure to work with is genuinely unique. And because of that they each deserve a custom look to match their personal or professional brand. This is why I have a number of different backdrop colors, light modifiers, and tactics for creative direction. Whether we work from your home, my studio, or around the office, I make sure to tailor the experience around you to get the most out of our experience together.

Attentive to Details


I take pride in my ability to bring out the best in each client. Everything from the placement of your hair down to the posture in your feet. I make sure everything is positioned in the proper spot.  Making sure you have a strong, positive posture while also providing a warm and welcoming persona. Those are the little details that turn a good headshot into a great one.

Empathetic


As someone who isn’t keen on being in front of the camera, I understand the apprehension when it comes to having your photograph taken. So I make sure to not to prolong the process during our shoot. Moving at a controlled, yet brisk pace, I will walk you through a variety of scenarios as opposed to poses. That way we can capture the most genuine version of yourself in a timely fashion.

Doctor Juhi Goswamy

Your New Headshot in 3 Easy Steps

1. Setup a Consultation

To kick things off we’ll figure out how you plan to use your photo. Once that’s established, we’ll plan all creative aspects that will go into the shoot. Location, lighting, mood, wardrobe, hair, and makeup. Last, is figuring out your schedule to find the best date and time for the shoot.

2. The Photo Shoot

The shoot itself is a very fun and easy process. Taking a lighthearted approach, I will direct you through a variety of poses until we get the shot and get your initial approval on the camera previews.

3. Get your Photo

Following the shoot, you’ll receive a proof gallery to review and select the images you want. Once you’ve made those selects, I’ll go through my editing process adding my style to each photo and touching up any distracting blemishes.  Finally, I will deliver your professionally edited photo(s) via a private online gallery in high resolution with rights to unlimited downloads. No need to ever worry about backing it up!

5-Star Rated on Google

My services have been rated a perfect 5 star rating over a 100 times on google. A reflection of the effort and precision I put into each client project I take on, big or small.

Wafa AWafa A
23:49 26 Oct 22
Very talented photographer. Anthony came to our office for a team photo day, and was very easy to work with. I liked the end result photos, also Anthony was very responsive to the edits I've requested to the selected photo. I would schedule an appointment with Anthony again if I need a future headshot.
Shan KuangShan Kuang
15:44 25 Oct 22
Anthony is super easy to work with! He came into our office for professional headshots (we were re-doing them for the entire company of ~45 people) and provided a large batch of cleaned up photos at a quick turnaround.We've also asked Anthony's team to help out with live events, and he was quiet but ever-present - exactly what we were looking for.Highly recommend his photograpy services!
Maggie MillerMaggie Miller
15:42 25 Oct 22
I had a great time working with Anthony for my headshots! Photo shoots can be so awkward, but he had me and my colleagues laughing and feeling comfortable the whole time, and we loved how they turned out. I'd recommend him for sure, and our firm has continued to use him for headshots for new hires and event photography. Thank you Anthony! 🙂
Samuel MartinezSamuel Martinez
14:50 25 Oct 22
Anthony came by our office to do headshots for our team. He was very professional and kept the mood light and fun at the same time, and it made for many great photos! After taking several shots, he sent us all of them within a few days' time to let us choose our favorites before doing final touch ups. They came out better than I could have imagined! Anthony was great to work with and very communicative throughout the whole process.- Sam M., San Francisco, CA
Sammi BuonoSammi Buono
19:30 16 Feb 22
We hired Anthony to take headshots at a team holiday party, and he was outstanding! He's very personable and professional, which makes you feel very comfortable in front of the camera, and he gave great direction if you were looking for it. Turnaround time was super quick, especially given it was over the holidays, ~1 month to get final photos (including proofs, time for feedback, final edits), and he has an easy to use website to access the photos. Also, everyone loved how their photos turned out, which is a miracle. Our team liked him so much, we insisted he stay after he was done to have a drink with us. Would absolutely use him for events in the future.
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Meet the Photographer

Hey – I am Anthony Baca, a portrait and lifestyle photographer driven by human connection and authenticity. A late bloomer to the world of photography, I found the passion in 2013 after graduating from San Diego State when my wife was gifted a camera for Christmas that quickly went unused.

Being the perpetual tinkerer, coupled with the fact I had zero ability in the world of graphic design, I decided to pick up that camera and document our travels. Serendipitously, my wife decided to pivot from her career in physical therapy to wardrobe styling around the same time. Naturally we teamed up together to take on a variety of local fashion and lifestyle clients in San Diego.

Fast forward a decade plus later and we find ourselves in beautiful San Francisco. While my wife has moved on from wardrobe styling, I am still passionately refining my skills to better serve clients like One Medical, Silicon Valley Bank, Salesforce, Hard Rock Hotel, Samsung Mobile, Business Insider, Compass, and SKYY Vodka to name a few.

I would like to consider my style as clean, modern, and relaxed. Whether it’s a company or personal brand, my goal is to visually tell that story in the most sincere way possible. Not overly posed. Real, authentic moments are what I strive to create.

When I’m not behind the lens, you can find me running and cycling through the hills of SF. Getting behind the decks to play some tunes. Hitting the links with my best buds. Or traveling the world with my beautiful wife, Bianca.

Ready to get started?

Follow the link below to start your headshot consultation. It’s a quick, easy, and free process. Just fill out some basic information and I will take it from there. Look forward to hearing from you!